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Greenwashing and CEO Integrity

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posted on 2025-03-17, 14:36 authored by Christian Hofmann, Rafael Zacherl
CEO integrity influences greenwashing—voluntary environmental disclosures that do not reflect actual performance. While a strong green reputation benefits firms, misleading disclosures can harm a CEO’s credibility. Low-integrity CEOs are more likely to engage in greenwashing, while high-integrity CEOs avoid reputational risks. Investors and ESG analysts consider CEO integrity when assessing disclosures, impacting stock returns and ESG ratings. CEO integrity may help explain ESG rating divergence.

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Copyright, Accountability in a Sustainable World Quarterly, CARE Center for Accounting Research and Education

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