Sustainability in the New Zealand Wine Distribution Industry

Grant Rimmer, founder of Wine Collective Direct, shares his journey from working in vineyards to running a wine shipping business in New Zealand. He focuses on sustainability, including using eco-friendly packaging made from sheep wool offcuts and reducing carbon footprints by consolidating shipments. Rimmer discusses the challenges of carbon offsets, seeking genuine solutions amid concerns about greenwashing. He also highlights New Zealand's wine industry's long-standing commitment to sustainability through the Sustainable Winegrowing program.