#ImWithKap: How Social Media Impacted NFL Athlete Activism

From Introduction: 'The past eight years have seen racial justice come to the forefront of the American social discussion, especially with the Black Lives Matter movement. Since Kaepernick’s resistance in 2016, racial awareness for equality and the Black Lives Matter movement has increased in the sports world. Most notably, this past summer, the police killing of George Floyd provoked the NFL to finally make a public stand against racism through its “It Takes All of Us” campaign. Data regarding the league’s social media support for the Black Lives Matter movement and its political market can give insight to the NFL’s response into player activism.'