Thoughts and Ideas from Accounting Practitioners and Standard Setters: An Introduction

Global challenges like environmental degradation, inequality, mental health, and governance require accurate measurement for informed decision-making. Innovative technologies, such as AI and sensors, are improving sustainability reporting. However, varying preferences create trade-offs, making prioritization tough. Regulation, financial involvement, and global standards (e.g., carbon taxes) are essential for progress. Researchers and young innovators will be crucial in shaping solutions and guiding future change.