Our digital collections, exhibits, sites, and content have grown in an ad-hoc fashion, resulting in a proliferation of access systems without a unified strategy. As a result, library website users are presented with links with similar language: words like “exhibit” and “collections” appear in link labels without clear differentiation and cause confusion for both internal and external users. In this presentation, we will describe our process for testing different link language, creating a unified link language strategy for digital collections, and ensuring users can access our resources and internal colleagues can easily and quickly identify where they should store content. *Presented at the Texas Conference on Digital Libraries, 2021*