Visual Expressions to Counter Digital Misinformation

Master's Thesis


The vast array of news and information available online enables individuals to seek out sources more in-line with pre-existing beliefs. Selective exposure to content facilitates the formation of homogeneous echo chambers which limit exposure to dissenting points of view. As a result, it is increasingly difficult for individuals to distinguish between reliable facts and misinformation, a trend which contributes to increased sociopolitical polarization. In fact, a recent survey finds that Americans are more politically divided today than at any other point in nearly a quarter of a century. Given the serious ramifications of digital misinformation, this study advances a new subcategory of Internet memes, identified as infoMemes, as viable countermeasures: First, by establishing infoMemes as a practical method for dissemination of verifiable facts; second, by advancing guidelines for their production and diffusion across social platforms. The objective is to empower practitioners such as journalists and activists with a better understanding of the techniques, tools, and skills required to produce content capable of countering the adverse effects of digital misinformation.


Attribute NameValues
Author Enrique Colón
Contributor Andre Murnieks, Research Director
Degree Level Master's Thesis
Degree Discipline Art, Art History and Design
Degree Name MA
Defense Date
  • 2017-04-11

Submission Date 2017-04-13
  • InfoMemes

  • Visual Communication Design

  • Immigration

  • Internet Memes

  • Engilsh

Record Visibility Public
Content License
  • All rights reserved

Departments and Units


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